Travel Marketing Strategist · Researcher · MBA
Booking partnerships for 2026–27
Insight&
Wanderlust.
I help hotels, destinations and travel brands understand — and win — the woman traveler. Twenty years of research for NBC, A&E, Unilever and Samsung, now applied to the world's fastest-growing travel audience.
Jamie Lutz, NYC
Years of consumer & market research
Client accounts led at Experian
GPA — BBA, Photography & MBA, Pace University NYC
Countries explored
(01) About
Old-school fieldwork. Modern AI fluency. A traveler's instinct.
At A&E Networks I led research panels for Lifetime, History and A&E — moderating groups and uncovering how women truly feel about finance, entertainment and life. Understanding women became my specialty.
At Experian I led the client service team across 100+ accounts — media, automotive, banking, consumer goods, beauty and travel, including cruise lines.
Pace University, NYC — BBA in Marketing (Advertising & Promotion), a degree in Photography, and an MBA in Marketing Management — 4.0 GPA. Market research assistant to my professor, contributing to published work. I did the back work and fieldwork by hand; today I pair that rigor with AI for speed and scale.
In 2020 I founded Zodiac Moon Child, a spiritual candle and wellness brand. I bring that entrepreneurial, intentional energy to every partnership.
(02) Services
Insight that fills rooms, tours and itineraries.
For boutique hotels and resorts, tourism boards — Aruba, Canada, Germany and beyond — tour operators, cruise lines, events and group travel.
Women's Travel Trend Research
Primary and secondary research on how women — especially solo travelers and women's groups — choose, book and share travel. Surveys, focus groups and trend reports your team can act on.
Hosted Stays & Content Creation
I stay, experience and document. Editorial photography, short-form video and story-led social content through the eyes of the woman you want to reach.
Social & Marketing Strategy
Positioning, audience insight and channel strategy built on real data — campaign concepts and measurement frameworks included.
Websites & Digital Experiences
Polished, modern websites and landing pages for hotels, tours and destinations — the same craft behind the work below.
Women's Groups & Retreats
Connecting properties with women's travel communities and designing soulful wellness retreats where hospitality meets intention.
New York City Projects
Based in NYC and available for local hotels, restaurants, experiences and events — research, content days and activations.
(03) Selected work
Brands built for the woman who travels.
Travel Babez
A women-first travel brand with trip planning, safety resources, an AI concierge and a growing community.
Jetset Babez
A glossy, magazine-style experience for iconic hotels, concierge services and luxury stays.
Tribe Babez
A women's travel collective with city guides, member panels and a brand partnership program.
Astro Babez
Sacred-site journeys — Sedona, Machu Picchu, Rishikesh — for women seeking transformation.
Zodiac Moon Child
My candle and wellness company, born during COVID and grown from zero into a thriving brand.
(04) Field notes
Europe is my second home.
It started with three months living in Florence, studying fashion. Now it's four countries every summer and travel year-round — Budapest, Edinburgh and Dublin among my favorites.
I travel like your guest and think like your strategist: hidden rooftops, local art, standout coffee, the best gluten-free finds — and the boutique hotels worth crossing an ocean for. Every detail, photographed and noted.
Italy
Florence (lived) · Positano · Sorrento · Sardinia · Sicily
Europe by rail
Paris · London · Cologne · Colmar · Strasbourg · Berlin · Vienna · Prague · Budapest
Germany & the Alps
Munich · Frankfurt · Stuttgart · Zurich · Interlaken · Basel
Spain, Portugal & islands
Madrid · Barcelona · Ibiza · Portugal · Greece · Iceland
UK, Ireland & Netherlands
Edinburgh · Dublin · Amsterdam
Asia
Japan, 2026 · Thailand, next
Next up
Norway · Sweden · Copenhagen · Finland · Poland
Credentials
Verified ways to book with me — and proof I bring people to places.
FORA Travel Advisor
Bookable travel advisor
A registered, bookable advisor with FORA Travel — I don't just study women's travel, I plan it, book it and send ready-to-travel clients straight to partners like you.
Relocation Specialist · One Real
NY Licensed Real Estate Agent
NY licensed with One Real. I place newcomers in their next city — and connect them with the hotels, neighborhoods and local brands that welcome them.
The full background
Two decades of research leadership, recommendations and connections — the complete picture behind this page.
(05) Let's collaborate
Invite me in.
Hosted stays, research engagements, content partnerships, websites and NYC projects. Share your property or destination and I'll return a tailored proposal. As a FORA-registered advisor and relocation specialist, I don't just study travel — I send clients straight to you.